Development

It all starts in rural Wisconsin

We take the development of our apparel line very seriously, and our marketing team continually strives to create fresh and on trend garments. In concert with these goals, our award-winning art department designs graphics tailored both to complement our garments and promote your business.

Ocean Breeze color scheme
ocean breeze color scheme

Ocean Breeze

Miles of pristine coastline. Gentle rolling waves framing iconic sea oats. Exquisite and natural protective sand dunes. Such are the romantic descriptions of Kiawah Island.

The Ocean Breeze Collection also conjures images of warmth and beauty with the soft, comforting colors of sea and rose quartz. Casual cool, coupled with fresh and fun details make this charming group a fantastic choice for any outing.

Pine Ridge color scheme

Pine Ridge

Just the name Yellowstone National Park creates images of Western mystique and rugged landscapes. The world’s first national park, Yellowstone helps protect the solace and beauty of wild spaces where the bison and grizzly still roam free.

The stylish Jackson Sweater Fleece and the rough and tumble new Logan Lace Up embody similar aspects, and are the stars of the Pine Ridge Collection.

Pine Ridge color scheme
Pine Ridge
Northern Attitude color scheme
Northern Attitude color scheme

Northern Attitude

Nomadic natives, foreign voyageurs and Scandinavian immigrants all discovered the vast and ever changing wonders of the North Shore. One minute serene and calm, the next raging and crashing, Lake Superior is a place to visit for those adventurous in spirit.

The Northern Attitude Collection provides the perfect garnets to outfit your adventure and discover why life is truly “Better Up North”.

Norther Attitude
Pine Ridge color scheme

By The Sea

Bar Harbor, Maine, with its long history and Down East charm, is an area of stunning coastal beauty. The world renowned ambiance helps to slow our lives down as we meander through its special places.

That Down East feeling also permeates our By the Sea Collection. Nautical graphic touches, coupled with the strong combination of ocean greens and navy offer up images created for those who love the sea.

Pine Ridge color scheme
Pine Ridge